. Florists' review [microform]. Floriculture. COOL WINDOWS iif ' Mf FOR HOT WEATHER How the enterprising Retail Florist can make capital of the same conditions that cut down his sales in summer. UST because this is the "good old summer time" is no reason for neglecting the show window-^no ex- cuse for leaving it practi- ^^^^..^ cally empty, as many do, or > for filling it with Boston ferns, and letting it go at that for weeks on end. Quite the contrary, it's the time to arrange a special display that will make your window the talk of the town. And it's inexpensively done; it calls
. Florists' review [microform]. Floriculture. COOL WINDOWS iif ' Mf FOR HOT WEATHER How the enterprising Retail Florist can make capital of the same conditions that cut down his sales in summer. UST because this is the "good old summer time" is no reason for neglecting the show window-^no ex- cuse for leaving it practi- ^^^^..^ cally empty, as many do, or > for filling it with Boston ferns, and letting it go at that for weeks on end. Quite the contrary, it's the time to arrange a special display that will make your window the talk of the town. And it's inexpensively done; it calls for more ingenuity than material. All one needs is a window pan for running water, a windmill or water wheel turned by a motor, some green sheet moss, some turtles or ducklings, a few ferns and a little skill in working out an idea. It's worth trying, if for no other ijeason than that there is time now to test the adver- tising value of. a win- dow, display that is out of tine ordinary. Advertising Value. The value of good window decoration as an advertising'force-isover- . looked: by too rmitnyf r^ tail florists. They make a show of plants Or cut flowers to tell the pass- ers-by that a florist oc- cupies the shop, but, be- yond placing these in the window, they trouble themselves no , m*or e . about it. They- do not realize that the window may be made the most valuable space in/ the store. It is really a part : of the capital which they have invested in the • business, yet they fail to : make it yield the largest ' possible interest.' If such a'florist had a store'for • sale, he -would not sell it on the flrst offer but would try to get the largest ? sum that he could for it. Had he money to lend, he would not accept one per ' cent a year for it! But here is valuable proi)erty, ^this .window space, that is not bringing the income it should. For local a,dvertisement there is noth- ing better than a show window attract- ively arranged. Every passer-by is a possible buyer. W
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
