The principles of advertising arrangement . ad-vertising, be-cause we arenot accus-tomed to seethem so ar-ranged. Youcan see that tothe sight thescales aremore pleasingand harmoni-ous and rest-ful with theearths sur-face, the hori-zon and thefloor linewhen thebeam is hori-zontal than when at an angle. If I should place a boardacross a stone wall and put vouon one end, and get on the other NKW VOftK. ClIV tice this law of balance in some end myself, we should have athings, but not in others, be- more restful appearance if we 36 QCOC lO osc iraa were of equal weight and the scales and the teeter


The principles of advertising arrangement . ad-vertising, be-cause we arenot accus-tomed to seethem so ar-ranged. Youcan see that tothe sight thescales aremore pleasingand harmoni-ous and rest-ful with theearths sur-face, the hori-zon and thefloor linewhen thebeam is hori-zontal than when at an angle. If I should place a boardacross a stone wall and put vouon one end, and get on the other NKW VOftK. ClIV tice this law of balance in some end myself, we should have athings, but not in others, be- more restful appearance if we 36 QCOC lO osc iraa were of equal weight and the scales and the teeter-board, be- § ends of the board were at equaldistance from the w^all, than if Iweighed fifty pounds more thanyou. The board line would bemore harmonious with the line cause of the page limits andother conditions. Let us notice next what thethings are that attract in an ad- of the stone wall, and with the vertisement, or some of the ^4 Timely Gifts ,\ Diamonds. Jewelry. WatchesThebest in each at moderate prices. An economical watch is the.


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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912