Cinema News and Property Gazette (1912) . e, as is generally known, some people certainlydo go to public houses on Sunday evening in place of having any-thing better to do. It is, of course, an inducement to a man, aftera full days rest at home, to go out. Can hs do better than visitthe clean and wholesome entertainment at a picture of visiting the local public house? The latter, as is wellknown, the Clergy are only too anxious to stop. One further point—and I must apologise for taking up yourspace at this length—whilst the theatres and music-halls areengineering this controvers


Cinema News and Property Gazette (1912) . e, as is generally known, some people certainlydo go to public houses on Sunday evening in place of having any-thing better to do. It is, of course, an inducement to a man, aftera full days rest at home, to go out. Can hs do better than visitthe clean and wholesome entertainment at a picture of visiting the local public house? The latter, as is wellknown, the Clergy are only too anxious to stop. One further point—and I must apologise for taking up yourspace at this length—whilst the theatres and music-halls areengineering this controversy, it must not be forgotten that whenthey open —as so many of them do—under the auspices of theNational Sunday League, they are licensed to do so at thiee oclockin the afternoon on Sundays, whereas picture palaces, under theirlicences, are only allowed to do so at six oclock. Mr. Laudersadvocacy has unwittingly disclosed the whole case for theatresand music-halls, viz., jealousy and remain, Sir, Yours obediently, L. E. Scene from Flying A film, zjGIANTS OF October 5th. Approx. length 365 feet. THE PICTURES THE THING. NO VARIETY TURNS NEEDED IF GOODFILMS ARE SHOWN. Several times of late we have paid visits to theatreswhich are nominally devoted to the moving picture (wemight say primarily so), and yet, nevertheless, featurevariety. We have endeavoured, as far as possible, toput ourselves in the position of members of the enter-tainment seeking public—removing ourselves for thetime being from association with the picture in thenewspaper technical sense. We were, in fact, studentsand observers. To an extent many members of the trade—manufacturers, renters, exhibitors and others—do is quite common for us to hear that people directlyinterested in the picture visit theatres in order to studythe effect of their and their competitors pictures uponaudiences. By this means they arrive at some idea ofwhat the public wants. Of course, we hav


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Keywords: ., bookcentury1900, bookdecade191, bookpublisherlondon, bookyear1912