. Better fruit. Fruit-culture. Aptil 1922 BETTER FRUIT Page Thirteen valence of too easy credit. Certain market- ing factors have made a practice of advanc- ing cash and supplies to the growers in order to secure control of their crop and be sure that it would be sold to them when readv to pick, pack and ship. The result is that growers have spent too much mone}- during the growing season. They have not had the hand of necessity in a position to restrain them. These growers have been optimistic and have spent this money in anticipation of repaying it from the returns from their apples in the f
. Better fruit. Fruit-culture. Aptil 1922 BETTER FRUIT Page Thirteen valence of too easy credit. Certain market- ing factors have made a practice of advanc- ing cash and supplies to the growers in order to secure control of their crop and be sure that it would be sold to them when readv to pick, pack and ship. The result is that growers have spent too much mone}- during the growing season. They have not had the hand of necessity in a position to restrain them. These growers have been optimistic and have spent this money in anticipation of repaying it from the returns from their apples in the fall and having a good surplus besides this left, on which to live the following year. When fall arrives they find their returns less than they had anti- cipated, for fruit growers know that this is much more liable to happen than the reverse. They find, in fact, that they have used up most of what their apples really brought them in net returns, during the summer. The only thing for them to do is to repeat the process and all too often ^he result has been the same year after year. In the past the cash advance system was perhaps the only method of financing open to the growers. But now this is no longer true. The Federal Reserve system has provided for making growers' paper eligible for rediscount, when properly secured, and has provided for making the growing crop on the trees this security. The grower can now go to his banker, get the cash he needs and be able to pay cash as he goes. He can pay cash for his orchard supplies and for his household and other expenses and, in the majority of cases, he can get better terms and prices than he time comes he is free to sell wherever he ever got from the cash buyer. When selling can get the best offer. He can use any one of the methods of selling which are open to him. He is on an open and above- board business basis, and can reap the profit of such a position. Of course, this means that he must go to his banker with his statement of c
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