. Florists' review [microform]. Floriculture. !jJP^*"l ',",, ? ? ?'^ff.~- '^i™?^ 132 The Florists^ Review Dkcbmbeb 14. 1922. A DISTINCTIVE STOKE. Tlie accompanying illustration shows the general effect of the store of Lich- tenberg's, at 913 West Seventh street, Los Angeles, but no photograph, how- ever good, can show the fidelity to its object so carefully and successfully brought out in this work. Mr. Licli- tenberg was determined to bring out an exact replica of the architecture of the old California missions, that of the mission at San Juan Capistrano more particularly, and emplo


. Florists' review [microform]. Floriculture. !jJP^*"l ',",, ? ? ?'^ff.~- '^i™?^ 132 The Florists^ Review Dkcbmbeb 14. 1922. A DISTINCTIVE STOKE. Tlie accompanying illustration shows the general effect of the store of Lich- tenberg's, at 913 West Seventh street, Los Angeles, but no photograph, how- ever good, can show the fidelity to its object so carefully and successfully brought out in this work. Mr. Licli- tenberg was determined to bring out an exact replica of the architecture of the old California missions, that of the mission at San Juan Capistrano more particularly, and employed that well known and clever artist, F. Scolli. That he made a wise choice is apparent to everyone. The old arches, pillars and other details are carefully worked out to an exact scale, while the color- ing of the old bricks, mortar, wood and other materials is perfect. Close exam- ination shows every little detail, even to the swelling from a misplaced rafter or joist, the discoloration formed by water leaking through the old ceilings and the ajjparently loose bricks and plaster ready to fall into further de- cay. It is a wonderful piece of work, of which both artist and owner may be proud. It takes some jduck in these days of short and high-iiriced leases to spend thousands of dollars on a ])urely artistic setting to a flower store, know- ing perfectly well that it will have no value for removal, but, doubtless, it was money well spent, for the better class of Mr. Lichtenberg's customers, as well as visitors, never fail to ad- mire this beautiful and distinctive set- ting. H. R. R. LOS ANGELES. The Market. Thanksgiving this year was just about as usual—not a big thing, but still a good advance over the ordinary business, while an extra heavy demand for funeral work helped to swell the receipts. The ever increasing number of stores springing up all over the city take care of an enormous amount of cheap stock and this is an , for the class of flowers in the ma


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912