Advertising and selling : principles of appeal and response . g. read-able type, liberal margins.^^KT B<^ amon^ the first lorg 5 jet this edition! c a ph Dixon Crucible Co. I Jen^y City. N J. | Ad. No. 2—32 Replies. V^ Page 32 replies. Several others of the same size andtype brought from 21 to 42 replies. No. 2 pre-sents the same appeal, with perhaps a somewhat 68 MECHANICAL INCENTIVES better layout, so far as initial attention value isconcerned, and it occupied one-quarter page, twicethe amount of space occupied by No. 1. But it Write For The Newest Edition Graphite as a Lubricant For 1910
Advertising and selling : principles of appeal and response . g. read-able type, liberal margins.^^KT B<^ amon^ the first lorg 5 jet this edition! c a ph Dixon Crucible Co. I Jen^y City. N J. | Ad. No. 2—32 Replies. V^ Page 32 replies. Several others of the same size andtype brought from 21 to 42 replies. No. 2 pre-sents the same appeal, with perhaps a somewhat 68 MECHANICAL INCENTIVES better layout, so far as initial attention value isconcerned, and it occupied one-quarter page, twicethe amount of space occupied by No. 1. But it Write For The Newest Edition Graphite as a Lubricant For 1910 :nd best authoriuttiv just ad the press with all th«information on gwfhile lubricaiion. This might well be called the power house editiit dealt alrnpst exclusively with powet hous< piobliID lubrication. Graphite as a Lubricant, tith edition,gives the le&ults ol exp*rimenls of the haestscientifiq authorities on iuhricatioo. In reports practical eipenences with the useof grgpfate by the best brains in the piatti-cal fiflds of ei^^m^ GRAPHITELUBRICANT of Graphiteas a Lubricant. U you have had any of theprevious editions of ttiis slandafdDixon worit. or if you are a user ofgtapliitt; io iny form, you will nodoubl send for this oeweit issue. Butif you have no inteiest in_the sutiectnow, it it not unfikcly that some dayyou wilf find it desirable ot necetsaiyto Ijc posted on giaphtte luhrication. Better write right away forFree Copy U-B. Joseph Dixon CrucibleCojmpany Jersey City, N. J. Ad. No. 3—75 Replies. Full Page brought only the same number of replies. No. 3,very similar to both 1 and 2 in general content,but occupying a full page, brought only 75 re-plies. That is to say, it is four times the size of 69 PRINCIPLES OF APPEAL AND RESPONSE No. 1, but brought only twice as many replies, aswe should expect, under the square root law. Of course if the style of the appeal is changed,these results will vary correspondingly. Thus , which introduces an intere
Size: 1292px × 1934px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
