. Washington (District of Columbia), city directory. Do you realize that a City Directoryadvertisement is a testimonial to the per-manency, the stability, of the advertiser? Thats the sort of concern all of us want to patronize,because we know when they sell us merchandise they arebehind it in every way, today, tomorrow, and for the yearsto come. Fly-by-night, fire-saleand other temporary or€tget-rich-quick concerns rarely appear in the City Direc-tory. And it is a noteworthy fact that the concerns which advertise oneyear in the city directory are there again next year. 90% of directoryadverti
. Washington (District of Columbia), city directory. Do you realize that a City Directoryadvertisement is a testimonial to the per-manency, the stability, of the advertiser? Thats the sort of concern all of us want to patronize,because we know when they sell us merchandise they arebehind it in every way, today, tomorrow, and for the yearsto come. Fly-by-night, fire-saleand other temporary or€tget-rich-quick concerns rarely appear in the City Direc-tory. And it is a noteworthy fact that the concerns which advertise oneyear in the city directory are there again next year. 90% of directoryadvertising is renewed. Directory advertising, is profitable. In connection with the class*iried business headings it is doubly effective. May we explain how and why it will pay you?The Publishers of this Directory. Flooded With Sales? DID YOU ever send out advertising that producedso many inquiries and orders that you were-flooded ? If so, you know the importance of correct, reliable Mailing Lists and are willing to go to almost any expense to get them. Our mailing lists are not expensive, but they areup-to-date and complete. As publishers of over 400 Directories we possesslist facilities superior to any other list house. Tell us the class of prospects you wish to reach,and we will offer some suggestions free and withoutobligation on your part. Some of the shrewdest advertisers in the countrypatronize us—why not you? R. L. Polk & Company Mailing Lists Addressing Mailing 976 to 992 Rand-McNally Bldg., CHICAGO Jlsk for a FREE copy of our List of Lists.
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