. Florists' review [microform]. Floriculture. It'sja pretty good idea (now that the lumber mills in the South- ern Cypress Mfrs'. Assn. are identifying every cypress board they saw) to MENTION TO YOUR LUMBER DEALER, CONTRACTOR OR CARPENTER—and tO ASK YOUR ARCHITECT tO SPECIFY—that YOUR CYPRESS MUST BE "TIDE-WATER'* CYPRESS 1^ ? DENT! FIEP BY THIS TRADE-MARK Stamped in the End of Every Piece or APPLIED TO EVERY BUNDLE. •piAOE Mark Reg. 'ncE When a maDufacturer places his imprint indelibly upon his product it evidences to the consumer two factors of value v«rhich, together, are the


. Florists' review [microform]. Floriculture. It'sja pretty good idea (now that the lumber mills in the South- ern Cypress Mfrs'. Assn. are identifying every cypress board they saw) to MENTION TO YOUR LUMBER DEALER, CONTRACTOR OR CARPENTER—and tO ASK YOUR ARCHITECT tO SPECIFY—that YOUR CYPRESS MUST BE "TIDE-WATER'* CYPRESS 1^ ? DENT! FIEP BY THIS TRADE-MARK Stamped in the End of Every Piece or APPLIED TO EVERY BUNDLE. •piAOE Mark Reg. 'ncE When a maDufacturer places his imprint indelibly upon his product it evidences to the consumer two factors of value v«rhich, together, are the sum total of all any buyer wants; these factors are integrity of purpose and complete responsibility on the part of the maker of the desired commodity. The above legally registered "Tidewater Cypress" trade-mark is now YOUR INSURANCE POLICY of LUMBER QUALITY. It appears stamped mechanically into the end of EVERY board and timber of CYPRESS "THE WOOD ; Thoroughly dependable Cypress Flooring, Siding, Moulding and Shingles, etc., which come in bundles, bear the same mark on EVERY BUNDLE. The legal right to apply this epoch-making symbol df STRICT RESPONSIBILITY IN LUMBER MAKING AND SELLING is restricted to those Cypress mills which, by their membership in the Southern Cypress Manufacturers' Association, attest their devotion to its Principles of Service to the Consimer. Only mills cutting "Tidewater" Cypress are eligible for membership. (Cypress which grows too far inland is not equally noted for the "Eternal," or decay-resisting quality.) Only mills which subscribe to the Association's standard of scrupulous care in Methods of MANUFACTURE. INTEGRITY OF GRADING and ACCURACY OF COUNT can belong to the Association. These responsible mills the Association now licenses to CERTIFY THEIR CYPRESS by applying the registered trade-mark with their identify- ing number inserted. T»ACC Ma«k RtG. *TO'naj BY THIS MARK YOU KJJOW THAT


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912