. The American florist : a weekly journal for the trade. Floriculture; Florists. 746 The American Florist. Nov. 9, suitable for affixing to envelopes, boxes, express packages, and the like, the use of which connects the slogan to an in- dividual establishment. Our lantern slides for use in the moving picture houses are works of art at chromo prices. Our electrotype service, com- prising newspaper plates featuring the magazine advertisements, are extremely effective when used in local newspapers, as tending to connect a local store with the advertisements in the 10 maga- zines. The slogan is pr
. The American florist : a weekly journal for the trade. Floriculture; Florists. 746 The American Florist. Nov. 9, suitable for affixing to envelopes, boxes, express packages, and the like, the use of which connects the slogan to an in- dividual establishment. Our lantern slides for use in the moving picture houses are works of art at chromo prices. Our electrotype service, com- prising newspaper plates featuring the magazine advertisements, are extremely effective when used in local newspapers, as tending to connect a local store with the advertisements in the 10 maga- zines. The slogan is prominent through- out. All these present a chance for noisy demonstration which will go a long way to obviate the necessity for quiet desperation, and promote that healthful activity which is essential to prosperity. We "are still waiting to hear from a surprisingly large number of florists who have not yet contributed to the fund. Every dollar so far contributed has been applied to the work, and about $5,000 more is required to complete the plans made for the year. This is not a large sum, and surely should be forth- coming. „ , John Young, Sec y. F. T. D. Service During Shortage. As the Florists' Telegraph Delivery stands for the best service that it is possible to give its patrons, the Immense amount of business in gen- eral and the number of orders sent to small towns, during the recent epi- demic, many of which could not be filled, as stock was not available, calls attention to the fact that florists must handle such conditions in a more busi- nesslike way. Secretary Albert Poche- lon, of the association, says the aver- age retail florist simply sends back the telegram to the member from whom he received the order, saying it could not be filled owing to lack of stock, and that such action does not seem to be the right spirit, as it does not convey the message which the customers wish to send. This same proposition, he adds, holds good when a telegram or- dering flowe
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
