General impressions of the country merchant . Interlaken (663 population), in Seneca County, the firm of Bennett Bros, (drug-gists), also sell phonographs to farmers. Mr. Bennett says: Its much easier to sell ad-vertised goods. People know them. Why, just the other day I told one of my friendsthat I wasnt going to waste my time any more in selling unknown goods. Advertisersco-operate with me, too. It was just a few days ago that I sold a camera as a result ofan inquiry which was turned over to me by the Eastman people. Speaking of phonographs, I used to carry the line, but dropped them because
General impressions of the country merchant . Interlaken (663 population), in Seneca County, the firm of Bennett Bros, (drug-gists), also sell phonographs to farmers. Mr. Bennett says: Its much easier to sell ad-vertised goods. People know them. Why, just the other day I told one of my friendsthat I wasnt going to waste my time any more in selling unknown goods. Advertisersco-operate with me, too. It was just a few days ago that I sold a camera as a result ofan inquiry which was turned over to me by the Eastman people. Speaking of phonographs, I used to carry the line, but dropped them because they were too hard to sell. I had to sell the customer not only the idea ofthe phonograph, but also this particular make. On the other hand, with the Victor, for instance [regularly advertised in American Agriculturist and othergood farm papers), the sale is already half made. All I need to know is r*that the man is interested, and its easy then to sell him a Victor, becausehe knows it, having been sold by them through their advertising. 19. ^1 I^^^^^KT ...jv IW!i*t IByJ^^ ijji_» s fii^Ag _ Et^^P ^B iP THE A. L. DAVIS SON STORE, BINGHAMTON, N. Y. TO attract from 3,000 to 7,000 farmers and their wives into ones store during athree-day opening, to receive cash orders in the neighborhood of $7,000, tosend the people home happy and boosting for him, is what Mr. A. E. Davis ofA. L. Davis Son, Binghamton, N. Y., has been doing for five years. For three days in February each year the Annual Opening and Agricultural Instituteis held, and it is becoming a big event in Binghamtons trade, for many merchants are bene-fited by this influx of farm trade. For weeks in advance the opening is advertised in the local newspapers, and thoseof nearby towns. A large mailing list is circularized. An attractive program is sent out announcing music, refreshments and prizes. The three-story building is fitted up especially forthe opening. Well-known speakers on agriculturalsubjects lecture in a room o
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