. Hardware merchandising (January-March 1908) . ed, yet it is surprisingthat in the past, and even at the pres-ent time, the window space seems toreceive small attention from the ar-chitects when a building is beingplanned, writes W. C. Ellis in AdSense. This is not the case in largecities so much as in the smallertowns. Progressive merchants are be- division between the different windowsshould come between the columns, orif the columns are back of the plateglass, the division should be directly infront of the columns, not to one sideof them, as is so often the case. Usu-ally the span between
. Hardware merchandising (January-March 1908) . ed, yet it is surprisingthat in the past, and even at the pres-ent time, the window space seems toreceive small attention from the ar-chitects when a building is beingplanned, writes W. C. Ellis in AdSense. This is not the case in largecities so much as in the smallertowns. Progressive merchants are be- division between the different windowsshould come between the columns, orif the columns are back of the plateglass, the division should be directly infront of the columns, not to one sideof them, as is so often the case. Usu-ally the span between the columnsis 16 to 18 feet and this would be thewidth of the window. For this widtha depth of 7 to 8 feet is proper andthe ceiling should be 10 feet high. The floor of the window should be18 inches above the sidewalk. Thisraises objects displayed on it suf-ficiently near to the eye, and yet isnot so high that it looses the effect ofa floor. Each window should be equippedwith one or more concealed electricwall or floor pockets, so that connec-. Display of Pike Stones for Which First Prize was Awarded to S. S. Wetmore, Halifax. on the opposite side of the window isseen to pass, crossing a bridge enroute. The bridge is built of stone andis very realistic, with water flowingunder it. The windmill in the rear alsoadds to a scene of bustle which wasjust as wonderful as the design itself. The whole window was shown with abackground of trees. The passing ofthe train, the hauling- of the stones andthe circuit of the wheel constituted aseries of attractions which kept a groupconstantly at the window and undoubt-edly resulted in increased sales of Pikegoods by the firm. The display was made in a competi-tion conducted by the Pike Manufactur-ing Company, entries being made by alarge number from all parts of Canadaand the United States. The award offirst prize to Mr. Wetmore in such a ginning to realize more fully each sea-son the value of the show window,and hence more attention is given
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