. Billboard (Jan-Jun 1899). o hold the next State Con-vention in Milwaukee during May. 1900. Everything in the poster line has im-proved of late years except the circus are the same as they were twenty yearsago. No modern poster designer can outdothem in original conception of the impossible:Spring would not be spring without them,and the small boy and his father would notbe wholly satisfied wkh their joint enter-tainment unless the circus poster had en-ticed them, as it has been enticing themthese many years. There is no hope thatthe circus poster will ever improve.—Wor-cester (Mas
. Billboard (Jan-Jun 1899). o hold the next State Con-vention in Milwaukee during May. 1900. Everything in the poster line has im-proved of late years except the circus are the same as they were twenty yearsago. No modern poster designer can outdothem in original conception of the impossible:Spring would not be spring without them,and the small boy and his father would notbe wholly satisfied wkh their joint enter-tainment unless the circus poster had en-ticed them, as it has been enticing themthese many years. There is no hope thatthe circus poster will ever improve.—Wor-cester (Mass.) Telegram. No man has made more of a success inbusiness than Gerhard Mennen, the sole own-er of Borated Talcum Powder. Of course hissuccess is due to advertising. The followingexcerpts from an interview with him we takefrom Printers Ink: I have been advertising in the generalui8g87incs for five or Fix years, and am wellsatisfied with the results. I also use posters--• sf-et car signs, for I believe that no IWST^I ; .. From^Oshkosh, Wis. One of J. E. Williams Up-to-Date Boards. single method can be productive of good re-sults in advertising. Publicity ? has a widermeaning than -merely advertising in news-papers. In the big cities I advertise first ofall with posters. After they have been upabout two weeks we sample the city, deliver-ing at every residence1 an envelope containinga sample of the Borated Talcum Powder, ad-dressed to the lady of the house. About thesame time we have our cards put in thestreetcars, and then our work la over. SamplingIs an effective way of advertising, but it hasIts drawbacks, too. You know our ads. con-tain the offer to send a sample free on re-quest, and it frequently happens that somesample fiend* will send us a dozen or morepostal cards, all signed by different names,but asking for a sample to be sent to a cer-tain box in that town. On comparing thepostals, which we can do when they come inone mail, we find that all have to be sent tothe sa
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Keywords: ., bookcentury1800, bookdecade1890, booki, booksubjectmotionpictures
