Advertising and selling : principles of appeal and response . ^M^ Of ii, |,liolo(;!., eytry siibtltly of .in artists stjlc.—or,to read into tile lines your own interpretation of the comi)0>ers meaning-; charncter of llie nlIinno e\™!e,l a Mayer ..f l)arlKulir Slope and refinement: one capjblc of/. , i ; l)aW>e,n playcr-mtihani-m is iIk mate ; l;.,;, iiano. Tile result is a ! ? : : ^ , :? r s Sfifialbinifompang Illustrating the Ease of Reading and Feeling of RelaxationPro

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Advertising and selling : principles of appeal and response . ^M^ Of ii, |,liolo(;!., eytry siibtltly of .in artists stjlc.—or,to read into tile lines your own interpretation of the comi)0>ers meaning-; charncter of llie nlIinno e\™!e,l a Mayer ..f l)arlKulir Slope and refinement: one capjblc of/. , i ; l)aW>e,n playcr-mtihani-m is iIk mate ; l;.,;, iiano. Tile result is a ! ? : : ^ , :? r s Sfifialbinifompang Illustrating the Ease of Reading and Feeling of RelaxationProduced by the Use of Lower Case Letters and by thePresence of Appropriate Spacing. capital letters. Franklin Automobile Companysadvertisement illustrates the difficulty of readingprinted matter composed entirely of capitals. Inthe case of the Peck-Williamson Companys ad- 184 FEELING TONE OF CONTENT vertisement the illegibility is also partly a matterof faulty spacing. Th

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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913