Business Journal . 22 aljf iSuHinrsa Jauntal BINDERS FOR THE BUSINESS JOURNAL.$ each, Postpaid. In response to requests for a low-priced serviceable binderto hold an entire volume of the Business Journal, arrange-ments have been made whereby these can be furnished oursubscribers upon receipt of price either in postage stamps ormoney order. Each binder is strong and durable—heavy cardboard covers,wood back, and cover with high grade reddish cloth, withthe words The Business Journal in gold letters on the back,which gives it the appearance of a regular bound method of inserting co
Business Journal . 22 aljf iSuHinrsa Jauntal BINDERS FOR THE BUSINESS JOURNAL.$ each, Postpaid. In response to requests for a low-priced serviceable binderto hold an entire volume of the Business Journal, arrange-ments have been made whereby these can be furnished oursubscribers upon receipt of price either in postage stamps ormoney order. Each binder is strong and durable—heavy cardboard covers,wood back, and cover with high grade reddish cloth, withthe words The Business Journal in gold letters on the back,which gives it the appearance of a regular bound method of inserting copies is simple, requiring only thecutting of two small slits alongside the staples. Perforatedstrips of metal inserted in these holes are strung on rods at-tached to the binder—see cut—and hold the copies in metal strips are unnoticeable, and the copies open like abook with al inside margins visible. Send all orders to the Business Journal Office, TribuneBuilding, New York HOW TO LEARN ADVERTISING. By Beet M. Moses. President Association of American Advertising. If I were a young man with an intense yearning to be-come a great advertiser I would start in and secui* a Job ina country printing office. A weekly newspaper, where the type is all set by hand, isan ideal place to get the first principles of advertising, be-cause here is where human nature may be learned as it canbe learned nowhere else. The country newspaper is so close to the plain people thatit faithfully reflects their thoughts, desires, ambitions, andemotions. The common people make up the masses, and successful ad-vertising is always based upon what the smart folks callpsychology, tout which ordinary people call human nature. In a country newspaper office a practical insight into typefaces, values, and display can be had bv actually picking upand arranging the types themselves. No college or correspondence course can ever teach a manhow to do a thing out of books so well as he can teachhi
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Keywords: ., bookcentury1900, bookdecade1910, bookidbusinessjour, bookyear1912
