. The Canadian field-naturalist. 1999 Burnett: Chapter 9: Endangered Species 149 organizations such as ours. Government policy and spending, on the other hand, indicate either that federal and provincial officials are unaware of this great public interest, or they are deliberately ignoring it. What evidence does WWF (Can) have for claiming there is this very tangible public concern and support for wildlife conservation in Canada? Last year, our general donations more than doubled. Our total income more than Canadian Wildlife Federation recently organized a direct mail campaign r
. The Canadian field-naturalist. 1999 Burnett: Chapter 9: Endangered Species 149 organizations such as ours. Government policy and spending, on the other hand, indicate either that federal and provincial officials are unaware of this great public interest, or they are deliberately ignoring it. What evidence does WWF (Can) have for claiming there is this very tangible public concern and support for wildlife conservation in Canada? Last year, our general donations more than doubled. Our total income more than Canadian Wildlife Federation recently organized a direct mail campaign regarding endangered species to 100 000 Canadians. They got a response, with donations, from over 20%. That's more than 10 times the response which marketing experts It is time that a serious effort was made to conserve the wild genetic resources of Canada. This has been rec- ognized and tangibly supported by the Canadian public, but not by politicians or a large enough number of gov- ernment ;'^ That very year, COSEWIC received welcome financial assistance from the Richard Ivey Foundation in the form of a three-year grant of $16 500 per annum to support the preparation of sta- tus reports. When the term of this funding arrange- ment came to an end, it was the World Wildlife Fund (Canada) that came through with a formula to match the contributions of other COSEWIC members for three more years, on a declining scale of $20 000, $15 000, and $10 000.^5 How far COSEWIC had progressed by 1983 was clearly demonstrated in an operational audit report tabled by Joe Bryant, then Acting Director of Wildlife Research and Interpretation. A total of 78 status reports had been tabled, and designations had been assigned to 64 species, including nine fish and eight plants. Although most of the member organi- zations participated regularly in meetings, the oper- ational viability of the committee was largely dependent on CWS, which had contributed a total of $186 700 in
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