. Handbook of church advertising. few people understood its merit. He inaugurated asystematic program of advertising which has been con-tinued through seven years. The year before thecampaign started the amount of annuity bonds writtenwas $48,775. The amounts written during the succeed-ing years are as follows: 1914 $ 88, 191S 94, igi6 136, 1917 387, 1918 230, 1919 712, Of this result, Mr. Fowles said, in speaking to theChurch Department of the Associated AdvertisingClubs of the World: While the results have not beenentirely due to advertising, it must be ad
. Handbook of church advertising. few people understood its merit. He inaugurated asystematic program of advertising which has been con-tinued through seven years. The year before thecampaign started the amount of annuity bonds writtenwas $48,775. The amounts written during the succeed-ing years are as follows: 1914 $ 88, 191S 94, igi6 136, 1917 387, 1918 230, 1919 712, Of this result, Mr. Fowles said, in speaking to theChurch Department of the Associated AdvertisingClubs of the World: While the results have not beenentirely due to advertising, it must be admitted thatadvertising played a very important part. Chiefamong the influences at work must be placed the pub-licity given to this annuity form of giving in the secularand religious papers. FIRST BAPTIST CHURCH 5^ OAK PARK ^2^0,000 BuilcltngrFund C&mpau^rt OECEMBER. ZO Tajj-- .^-A*. —- lit ,^ *JANUARy 3 Ihmgi^ Ufa great diaUenge IDH UM. cbnk lik»T ^ htm t. OA Put Sis-JJE-^flS-JfS- DPtEMBEK- a/ A Riply toOak Leavn Ei&nU. tlANUARV 10 Gird up your toijts-Produce JANUARY t7 JAe Determining Day MKDAT. lANUAHt U ^sl?J^uvH■(ltfcf^ iZ* _ Ifari -HsmiUp- M«bw gJs-Ls-—! JANUARY ■jyv Vtdgrest to date Tm tnST UU^I^ CHURCH Th fiwfcif WnJ—pftlMO RESULT-^SOyOOO Over^subscrihed (A eeries of open letters to the public gathered in poster form. Orieinal size.^°A^33n inches.^ 168 ADVERTISING BUILDS THE CHURCH 169 An intensive drive.—Of the Methodist Centenarycampaign, Mr. Fowles further said: The propositionwas to raise $io5,cxdo,ooo within a five-year the figures submitted at first seemed stag-gering, they were gradually accepted as within reachof the church. The plan was to spend at least oneyear in getting before the church conditions at homeand abroad and in laying plans for a five-year the time came for the financial drive, the entirechurch knew of the program, and although the figuressubmitted at first seemed utterly beyond realization,they
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