. Florists' review [microform]. Floriculture. 12 The Florists^ Review July 8, 1915. carry on this lino of direct advertising, but siK li is not the ciiso. It" you are not fortunati' cnout^li to liavc tlio use (li a tyjM'wiitiT or any of tlio inaeliiiics now oil tlie market for tiiis purjiose, all you need is ijeii, ink, j'aper, envelopes and stamps. Tliere is a druyyist in our city—and, by the way, one of tiie lead- inj4 ones—wlio follows this method of ad\-ertisin<^ by the followiii},'- means: Be- tween the days for wlileh he intends to use Ills letters, durinj; all his s])are time, a
. Florists' review [microform]. Floriculture. 12 The Florists^ Review July 8, 1915. carry on this lino of direct advertising, but siK li is not the ciiso. It" you are not fortunati' cnout^li to liavc tlio use (li a tyjM'wiitiT or any of tlio inaeliiiics now oil tlie market for tiiis purjiose, all you need is ijeii, ink, j'aper, envelopes and stamps. Tliere is a druyyist in our city—and, by the way, one of tiie lead- inj4 ones—wlio follows this method of ad\-ertisin<^ by the followiii},'- means: Be- tween the days for wlileh he intends to use Ills letters, durinj; all his s])are time, and we all have niueh of it, he writes his letters with pen. Jiear in mind lie has a typewriter and multij,'raj)li too, but juefers a personally penned letter sijiued by him, and he ailvises me it brin<j;s bij,' returns. Another im])ortaiit item to bear in miini is to s<dect some slogan suj,rji;estive of your business oc s])eeial line, if vou have one, and use it always. You will lind it will not be lonjj; until it is a by- word ^\•^\^ all your customers as well as new eXistomers. "We use one in our local advertisinj:; we contracted with the leadhif,' paper here for a number of Jocal advertisements to run the whole year through, in \arious parts of the pa])er. All we used in these locals was our slogan, "When you think of flow- ers think of us,'' and unless you have tried it you have no idea how much attention such a slogan attracts. It will ]iay anyone to try it. In coiudud- in<: this ]iart of my ' subject, 1 would say acivertise. and advadiy mistaken. Almost any of us can tell at any time alxmt how much he owes oi- how mu(di is ijue, hut iiow m:(u\ of us can go to our bocdvs and tell which line of stock jiaid us licst for the last year. I do not mean ^ucss .at it, but gi\r .actual ligurcs. While our flower is not kejit ' on our books, it is ke|it in sudi .a w,a\' that at .any time we can see just where this ^ |-'
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
