. The Cuba review. 30 THE CUBA REVIEW RECENT PUBLICATIONS. Ernest B. Filsinger ••EXPORTING TO LATIN AMERICA' By Ernest B. Filsinger This book, which has been recently pub- lished by D. Appleton & Compam', shows evidences of great care in its preparation and contains a mine of information for those American merchants who desire to enter the export field of Latin America. The volume treats exhaustively the question of how to enter the export field. Various problems that beset the American manufacturer who desires to extend his trade to countries out- side of the United States are taken up on
. The Cuba review. 30 THE CUBA REVIEW RECENT PUBLICATIONS. Ernest B. Filsinger ••EXPORTING TO LATIN AMERICA' By Ernest B. Filsinger This book, which has been recently pub- lished by D. Appleton & Compam', shows evidences of great care in its preparation and contains a mine of information for those American merchants who desire to enter the export field of Latin America. The volume treats exhaustively the question of how to enter the export field. Various problems that beset the American manufacturer who desires to extend his trade to countries out- side of the United States are taken up one by one, and if Mr. Filsinger's advice be fol- lowed there is no reason why the manufac- turer should not be successful in selling his product. The first part of the book gives an analysis of commerce with Latin America and the various chapters treat with the following important subjects. European and American methods con- trasted; Commission Houses and Export Agents—Their functions; Traveling Salesmen; Planning a Sales Trip; Merchants of Latin .\merica—'I'heir Business, Customs and Methods. Other chapters treat with correspondence, handling of orders, invoices and all sorts of shipping documents, ocean freight rates, marine insurance, etc. An importatit chap- ter has to do with credits in Latin .\merica, and the banking situation is carefully re- viewed. There is also a chapter on tariffs, custom house regulations and taxes. That part of the book which treats with the necessity of carefully studj'ing the export market is extremely well e.\pressed and the reader is told in no uncertain terms the necessity of carefully studying the conditions before attempting to put his i)roduct in the market. There is also a valuable appendix which gives all sorts of information useful to exporters, and reference is also made to periodicals, books, etc., which would be of service to the exporter. Mr. Filsinger has treated a serious problem in a serious way, and his book deserv
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