. Florists' review [microform]. Floriculture. AcdVOTF 81, IBie. The Rorists' Review 87 The Postage Alone (if 2-ceiit stamps were used) •>•) Would Cost $ If you attempted to send to every reader of The Review even a simple circular advertising: your business. GETS 73% OF HIS ORDERS THROUGH THE REVIEW. "^n^. (T. ZvolaneK )iii)0 OtiffiMtar rf Oert StUnlf/iM VaiMlet ef Wlnltr-Flouaint OnM SttH Ptm SWEET PEA RANCH M»II>C', ^^^. /</. /f/^ The circular itself, the paper (it has doubled in price within a year), print- ing, envelopes, addressing, etc., w
. Florists' review [microform]. Floriculture. AcdVOTF 81, IBie. The Rorists' Review 87 The Postage Alone (if 2-ceiit stamps were used) •>•) Would Cost $ If you attempted to send to every reader of The Review even a simple circular advertising: your business. GETS 73% OF HIS ORDERS THROUGH THE REVIEW. "^n^. (T. ZvolaneK )iii)0 OtiffiMtar rf Oert StUnlf/iM VaiMlet ef Wlnltr-Flouaint OnM SttH Ptm SWEET PEA RANCH M»II>C', ^^^. /</. /f/^ The circular itself, the paper (it has doubled in price within a year), print- ing, envelopes, addressing, etc., would more than double the cost. And even at that, you would be forc- ing your proposition upon the attention of the people to whom you sent it. On the Other Hand No one who buys and reads The Review is forced to do so. He does it from choice. Your business announce- ments stated in The Review come to the attention of the buyers yot|[ seek ta a manner and at a time that is psychologically correct. ^ You (Ian print in The Review a half page,*each issue, for a whole year, for what one circular would cost if you attempted to reach the entire circulation of The Review just once. The Comparison is StartUng The one distribution of 12,200 circulars would cost approximately $— one '*flash in the pan,'* then silence. A half page In The Review would cost only $ for a whole year; it would be seen, read and remembered. If not this week, then next week for 52 issues—634,400 copies* ??ery modern basinesa man knows the eamolatlve ralne of continaons effort. ?*" — —^- '^- ?- ^ -^'- «^*-. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Chicago : Florists' Pub. Co
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
