. Agri-news. Agriculture. Phone:(403) 427-2121. GO GO GO GO GO GO GOG* April 18,1994 >l/berta food companies introduced to Pacific Northwest Ten Alberta food companies took their products on a unique northwest passage last month. The companies, all value-added processors, were part of a first-time marketing effort that linked them directly to major buyers in Seattle and Portland. "Preliminary feedback from both Alberta exhibitors and the American buyers was positive. One exhibitor's rating was superb," says Dave Rous, an Alberta Agriculture trade director. "Alberta companies
. Agri-news. Agriculture. Phone:(403) 427-2121. GO GO GO GO GO GO GOG* April 18,1994 >l/berta food companies introduced to Pacific Northwest Ten Alberta food companies took their products on a unique northwest passage last month. The companies, all value-added processors, were part of a first-time marketing effort that linked them directly to major buyers in Seattle and Portland. "Preliminary feedback from both Alberta exhibitors and the American buyers was positive. One exhibitor's rating was superb," says Dave Rous, an Alberta Agriculture trade director. "Alberta companies received an education on the marketplace, specifically how the retail distribution system operates and how it differs from the Canadian way," he says. 'The companies also made good contacts. Some appointed brokers. Others were invited to private company trade shows and asked for sample orders. The prospects for business looks ; The mini-trade show and team marketing effort was developed by Rous along with Paul Murphy of the Alberta Food Processors Association and Doug McCracken at the Canadian Consulate in Seattle. Their goal was to help Alberta companies move into the Pacific Northwest market, particularly the million people in the Seattle and Portland areas. The Alberta companies all had export-ready, or nearly ready products. "All are small or medium size, so trade shows and marketing trips would be prohibitively expensive in both time and money," says Rous. This marketing concept offered them the opportunity to meet with buyers while keeping costs down by going as part of an Alberta group. During the four days of presentations in mid-March, the 10 companies set up table top displays plus product samples. The Alberta Made products included meat, bakery, flour, water, honey, potato, specialty and natural products. They were seen by a wide cross-section of buyers, including six brokers, one distributor, three retailers, five wholesalers and a
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Keywords: ., bookcentury1900, bookleafnumber87, booksubjectagriculture, jandec
