New York, USA. 16th December, 2015. Macquarie Securities analyst Tim Nollen predicts that the first year following the release of " Star Wars : The Force Awakens, " is estimated to generate $5 billion dollars in franchise toys and merchandise like these in stores worldwide. In one year this merchandise will effectively pull in one-quarter of the $20 billion in total revenue the brand has grossed since 1977. Credit: Scott Houston/Alamy Live News

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