Advertising and selling : principles of appeal and response . AfterBab>s Bath ihc pnxe .Icllclillull!;]^ and rcltt-shinK. Williams is J Jclicaulvictti;mrtl talc powder, ah-uluu-ly pure and of almuHinpalpaliU- fineness. The 189Q— 1910 about clothing, breakfast foods, soaps, musicalinstruments, etc., as the case may be, and thereader will at once react to it by short circuitresponse, either favorably or unfavorably, accord-ing as the conception used is in his particular caseeffective or weak. Since these effective concep-tions are in their action similar to instincts, wemay
Advertising and selling : principles of appeal and response . AfterBab>s Bath ihc pnxe .Icllclillull!;]^ and rcltt-shinK. Williams is J Jclicaulvictti;mrtl talc powder, ah-uluu-ly pure and of almuHinpalpaliU- fineness. The 189Q— 1910 about clothing, breakfast foods, soaps, musicalinstruments, etc., as the case may be, and thereader will at once react to it by short circuitresponse, either favorably or unfavorably, accord-ing as the conception used is in his particular caseeffective or weak. Since these effective concep-tions are in their action similar to instincts, wemay group the two together in our attempt tolearn how these differ among themselves in 243 PRINCIPLES OF APPEAL AND RESPONSE strength and action-power, liow these differencesvary with sex, age, class, occupation, commodity,etc. We must say to begin ^vith that this is atpresent a field which is almost unworked experi-mentally. General comments and opinions areabundant, and they are just about as reliable assuch random observations usually are. The ex-periment
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
