. Florists' review [microform]. Floriculture. CTOBER 10 to 12 the Flo- rists' Telegraph Delivery Association will hold its annual business meeting at the Emerson hotel, Bal- timore, Md. It is a well recognized fact that in the last decade no other or- ganization in the trade, if we except the S. A. F., as sponsor of the national publicity cam- paign, has BO increased the sale of flow- ers as has this. It was in Chicago in 1912, when its membership totaled fifty- seven and its liabilities were greater than its assets, that the association was rejuvenated. Today it has a member- ship of 2,400, t
. Florists' review [microform]. Floriculture. CTOBER 10 to 12 the Flo- rists' Telegraph Delivery Association will hold its annual business meeting at the Emerson hotel, Bal- timore, Md. It is a well recognized fact that in the last decade no other or- ganization in the trade, if we except the S. A. F., as sponsor of the national publicity cam- paign, has BO increased the sale of flow- ers as has this. It was in Chicago in 1912, when its membership totaled fifty- seven and its liabilities were greater than its assets, that the association was rejuvenated. Today it has a member- ship of 2,400, transacting a yearly vol- ume of business estimated to be in the neighborhood of ten million dollars. The association is made up of leading retail florists of this country and Canada, men who have forgotten all about that old quo- tation, so much used in every other in- dustry, '' Competi- tion is the life of ; Cooperation. The F. T. D. has awakened to the fact that big busi- ness transactions are only accomplished through cooperation. The Review has con- tinually preached to its readers that only through organiza- tion and coopera- tion would the flo- rists' industry come into its own. The amount of business transacted annually by this organization is prima-facie evi- dence that only through cooperation can any industry hope to succeed in these days of mod- ern business effi- ciency. The board of di- rectors realized the need of a more per- fect organization at their meeting laat May, when the serv- ices of J. F. Am- mann as a field man were secured. Mr. By ROBERT TATE PATERSON, Ammann is fast organizing the florists in the different parts of the country in district units. In the short six months of his labors the results of this move are already apparent. In Its Infancy. The F. T. D. is growing each year. Its service is becoming better known, and the demand for flowers by telegraph is bound to increase. Accordingly, it will be necessary ere long for the flo- rists t
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
