The Kodak Salesman . ughter doesnt liketo go to one store in the neighbor-hood because the door opens sohard, and she avoids another onebecause of a big dog usually asleepin front of the counter. Xow both of these conditionscould easily be remedied, but as theadults can open the door easily andknow that the dog is a harmless,friendly old fellow, both stores arelosing customers from the mothersin the neighborhood who send theirvoungsters on errands. ?I am after all the customers Tcan get. Sam. and I want to holdthem, so that is perhaps why I amso keen in noticing these seeminglytrivial things.
The Kodak Salesman . ughter doesnt liketo go to one store in the neighbor-hood because the door opens sohard, and she avoids another onebecause of a big dog usually asleepin front of the counter. Xow both of these conditionscould easily be remedied, but as theadults can open the door easily andknow that the dog is a harmless,friendly old fellow, both stores arelosing customers from the mothersin the neighborhood who send theirvoungsters on errands. ?I am after all the customers Tcan get. Sam. and I want to holdthem, so that is perhaps why I amso keen in noticing these seeminglytrivial things. A salesman should systematizehis acquired knowledge of sellingfacts. This places his stock of factswhere they are available for hisneed at any time. To be stumped by an objec-tion to which there is an answer isto be like the ignorant merchan-dising clerk who couldnt find thegoods. You can best avoid being forcedinto a defensive position by beingfortified with the positive facts,—Merchandising. 13 ^ KODAK SALESMAN.
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Keywords: ., bookcentury1900, bookdecade1910, bookidkodaksalesma, bookyear1917
