Moving Picture Age (1920) . primary consideration. By attracting business to this par-ticular dealer, it naturally follows that it will increase the salesof our products. On the other hand, if we had the manufacturerspart of the slide at the top with the dealers name at the bottomand the audience was not given sufficient time to read the entireslide neither would have gained by this advertisement, for theaudience would not have learned where this product could be pur-chased. Another appreciated feature of our slides is that we allow thedealer from one-third to one-half of the upper part of the
Moving Picture Age (1920) . primary consideration. By attracting business to this par-ticular dealer, it naturally follows that it will increase the salesof our products. On the other hand, if we had the manufacturerspart of the slide at the top with the dealers name at the bottomand the audience was not given sufficient time to read the entireslide neither would have gained by this advertisement, for theaudience would not have learned where this product could be pur-chased. Another appreciated feature of our slides is that we allow thedealer from one-third to one-half of the upper part of the the results obtained in the matter of hearty co-operation onthe part of our various dealers and judging by the increasing num-ber of re_quests_ for our dealer slides, we have taken a good strideforward in reviving interests in what the writer considers the bestresult getter in local advertising. The dealers frequently request PETER HAMPEL & SON THE BRICA STOREduality Groc, Flour; Fe«d, Hdw. & Queenswar^. Wije tinMAx •€a.^& ptai£ZjU> f/MX. mSr<je one slide after another, for we offer eighteen different slides, aswell as the willingness to design one to suit the dealers need ifhe so requests it. Results are showing in our sales department, fordealers do not hesitate to stock up on Wilson products, due to thefact that they have such co-operation. We have learned, however, that some slide manufacturers dis-courage the idea of putting the dealers advertisement at the topfor the reason that it causes extra labor, as the slide must be madeupside down in order to put the dealer imprint at the top. Somemanufacturers also discourage the use of more than the dealersname, arguing that the cost is three and one-half cents per line fortype setting, making the slide too expensive to be issued , we have found it well worth the difference, as the dealershave shown unlimited interest, and we consider that satisfactionon the dealers part more than repays us f
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectmotionp, bookyear1920
