Canadian grocer July-December 1908 . pricein every instance. Prices would havegiven the reader something would be able to figure out, for in-stance, when reading of black duck, bluebills, teal duck, canvas-back duck, prairiechickens, whether she could aQord any of those delicacies or not. The absenceof the price might easily lead to theconclusion in the mind of the lesswealthy housekeeper, that such rarebirds were too expensive for her any-way. On the other hand, if the pricewere attached, she might easily be per-suaded that the reasonableness of theprice would permit of her buyin
Canadian grocer July-December 1908 . pricein every instance. Prices would havegiven the reader something would be able to figure out, for in-stance, when reading of black duck, bluebills, teal duck, canvas-back duck, prairiechickens, whether she could aQord any of those delicacies or not. The absenceof the price might easily lead to theconclusion in the mind of the lesswealthy housekeeper, that such rarebirds were too expensive for her any-way. On the other hand, if the pricewere attached, she might easily be per-suaded that the reasonableness of theprice would permit of her buying. Anda little explanatory matter might easily too ! It is not what is usually knownas straight display advertising, orstraight reading notice advertising, buta sort of combination of both. It »• thestyle of advertising that seems to hitthe modern note—full of news value. Itwould be safe betting that the house-keepers of the three cities where thisfirm conduct retail stores are on thelookout for Bradley advertising. °*^£^o^,. FOUNTAIN MARKET 348-350 Dorchester SIWest A Grocery Ad. from Montreal. have the effect of persuading her thatshe should have some of those delicaciesfor the special festive occasion. One From St. a rattling good ad. of Bradley&i Son, a cut of which appears with thisarticle. It is somewhat of a departure, 30 The opening paragraphs are a trifle onthe long-winded side. It might havebeen better to have scattered the infor-mation contained in them over three orfour separate ads. featuring prices inone, service in another and so on. Therest of the ad., though, is fine. Youwill observe that the main story is told THE CANADIAN GROCER by the heading ; that excites follows the reason why and thequality talk, which is written in alogical, persuasive style that is liableto promote real business. Take theMixed Cakes paragraph as a if is ! Analyze it for yourself andyou will see how interest is turned intopersuasion by t
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