The principles of advertising arrangement . Sl Do Exactly $9itlieWorkof £t ^//T Ao ...m,^ .. h„m. J. ..pi, « > au .Ik Ha. dMi lh» fflt[h*J rtdw» tlw 1. Brooks Manufacturing Co., 103 Rust Ave.,Saginaw,Midi. :\IOVEMENT IN ALL DIRECTIONS BYFURNITURE IN IMPOSSIBLE POSI-TIONS, GIVING THE IMPRESSIONOF A LACK OF KNO\\LEDGE OFGRAVITATION, OF CHOICE OF AR-TICLES, OF SPACE LIMITS OR OFARRANGEMENT. MOST UNPLEASANT. carries the eye irresistibly fromthe picture to the unimpor-tant thing, the picture hook. When a curtain is hung so thatits lines are vertical with win-dow frame, with wall positions,w
The principles of advertising arrangement . Sl Do Exactly $9itlieWorkof £t ^//T Ao ...m,^ .. h„m. J. ..pi, « > au .Ik Ha. dMi lh» fflt[h*J rtdw» tlw 1. Brooks Manufacturing Co., 103 Rust Ave.,Saginaw,Midi. :\IOVEMENT IN ALL DIRECTIONS BYFURNITURE IN IMPOSSIBLE POSI-TIONS, GIVING THE IMPRESSIONOF A LACK OF KNO\\LEDGE OFGRAVITATION, OF CHOICE OF AR-TICLES, OF SPACE LIMITS OR OFARRANGEMENT. MOST UNPLEASANT. carries the eye irresistibly fromthe picture to the unimpor-tant thing, the picture hook. When a curtain is hung so thatits lines are vertical with win-dow frame, with wall positions,with doors, etc., it is har- 47 ] QID ( monious with the lines of the never until it is necessary. It isroom and with the structure of only a question of judgment,the room, but when you see it Inconsistent motion is a force curved out ofthe naturallyvertical hang,you have a newmotion whichdestroys theharmony — allthe rest of thewindow be-comes unim-portant becauseyour eye iscarried awayfrom it. In advertisingthe movementis good when itis in harmonywith the edgesof the paper onw h i c h it isprinted, or theenclosing formor border, andwhen it is inharmon
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
