. Hardware merchandising (January-March 1908) . S. Unless you want to invoice over andover again goods that do not sell, comeas near as possible to showing every-thing you have. People nowadays buya great many things on sight whichthey did not have in mind at all whenthey left home. They cannot buy msight in your store unless they do seeyour goods. If you keep your waresway up near the ceiling in dust proofboxes, do not be disappointed becausethey stay there. To the hundreds of novelties alreadyon the market others are being addedalmost constantly and these are greatsellers, particularly to wo
. Hardware merchandising (January-March 1908) . S. Unless you want to invoice over andover again goods that do not sell, comeas near as possible to showing every-thing you have. People nowadays buya great many things on sight whichthey did not have in mind at all whenthey left home. They cannot buy msight in your store unless they do seeyour goods. If you keep your waresway up near the ceiling in dust proofboxes, do not be disappointed becausethey stay there. To the hundreds of novelties alreadyon the market others are being addedalmost constantly and these are greatsellers, particularly to women, whenput out on bargain counters. On shelvesthese novelties cant sell, because manydo not know such articles exist untilt hey see them. But, put where theywill be seen, hardware specialties forhousewives are paying juicy profits tothe 5 and 10 cent stores and also tomany a hardware store handling thesegoods over bargain counters. Dont let go unimproved the oppor-tunity to make yours this profit-yield-ing trade of women through fear of los-. Shelving for Back of Store. ing the mens trade you now have. Thecity department store, although itsefforts are almost entirely directedtowards securing the trade af women,still finds it possible to make depart-ments of mens goods profitable. So youran gain womens trade without losingthe mens trade you now have that isat all worth having. Get your goods down, make lookingeasy, put price tickets on everything,make the whole store inviting. Get outthe old goods, dust them off and cleanthem thoroughly and then put themwhere they will be seen by people whowill be likely to want them. Do not wait to be asked if you have athing. Put it out where it shows—where the question will be answered be-fore it is asked. And put a price ticketon it to forestall, too, that other ques-tion as to cost. Shelf hardware up toohigh to be seen becomes shelved hard-ware, and shelved goods are profiteaters. Put in as many specialties as you cansuccessfully handle
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