. Florists' review [microform]. Floriculture. AUGUST 23, 1917. The Florists^ Review 33 with for some time. It is- a matter re- quiring deep thought, and any step made must necessarily be in the right direction, otherwise expenditures on the project would be entirely wasted. Many plans have been suggested, but none has vet been adopted. You will have no- ticed that in the report of the meeting of the board of directors a recommenda- tion was made that the society appro- priate $1,500 to the use of the F. T. D. to augment the fund which the latter is raising for a general advertising cam- paign.
. Florists' review [microform]. Floriculture. AUGUST 23, 1917. The Florists^ Review 33 with for some time. It is- a matter re- quiring deep thought, and any step made must necessarily be in the right direction, otherwise expenditures on the project would be entirely wasted. Many plans have been suggested, but none has vet been adopted. You will have no- ticed that in the report of the meeting of the board of directors a recommenda- tion was made that the society appro- priate $1,500 to the use of the F. T. D. to augment the fund which the latter is raising for a general advertising cam- paign. The bureau of credits and collections is another of the society's projects in which the policy of "make haste slow- ly" is paramount. The committee in charge of the proposition, however, is beginning "to see daylight" and it will not be long before a working plan will be evolved. The committee is fortu- nate in having at its head as able a chairman as Patrick Welch. Next Year's Show and Meeting. The committee on Mothers' day worked earnestly early in the year to promote a fund for advertising flowers for this day, as its report will show. In collaboration with Chairman Olson, I sent out 13,200 circular letters to flo- rists, dealers in supplies, etc., soliciting subscriptions. The amount received was only $571 and the expenditures, in- cluding postage, amounted to $, leaving a net balance of $ The work of the secretary's office in the promotion of the Fifth National Flower Show has been quite active for many months. I have been successful in raising the required $10,000 guaran- tee fund and have published and dis- tributed two preliminary schedules, im- portant and necessary features of the work. The ])lan to hold the 1918 convention of the society in St. Louis in conjunc- tion with the National Flower Show, while at first thought to be a question- able policy, is meeting with hearty ap- proval, and I am assured on every hand that it has been a
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
