. Florists' review [microform]. Floriculture. Cl***lu4-. Zmtat, •! HcKtaUj — M — n'j^ i^iiz ''. .TaT-"! »T»r a^rz. B^^^'sm^?:^ ?Fa. = .= •^"^ - ' ?? "'- - Thli knaounceqicnt ti intended to brinf "McKINLEY DAY" to the attention o( the public, and to increase the popularity of the beautiful idea of WEARING A CARNATION in memory of the Martyred McKinley. GEO. C. SHAFFER GUDE BROS. CO. « O. A. OEHMLER Uih »nd Cyv Sirc«li 1214 T Stmt 1)29 G StrMt Z. D. BLACKISTONE J. H. SMALL £> SONS. Inc. I4(h Kitd H Street* Uth and H Strccli LEADING WASHINGTON FLORISTS
. Florists' review [microform]. Floriculture. Cl***lu4-. Zmtat, •! HcKtaUj — M — n'j^ i^iiz ''. .TaT-"! »T»r a^rz. B^^^'sm^?:^ ?Fa. = .= •^"^ - ' ?? "'- - Thli knaounceqicnt ti intended to brinf "McKINLEY DAY" to the attention o( the public, and to increase the popularity of the beautiful idea of WEARING A CARNATION in memory of the Martyred McKinley. GEO. C. SHAFFER GUDE BROS. CO. « O. A. OEHMLER Uih »nd Cyv Sirc«li 1214 T Stmt 1)29 G StrMt Z. D. BLACKISTONE J. H. SMALL £> SONS. Inc. I4(h Kitd H Street* Uth and H Strccli LEADING WASHINGTON FLORISTS hhj i I m iDTTm 1111 n I nmnmnnDLJuuuDC i Combination Advertising by Washington Retail Florists. ventional form, such as constitutes our average funeral design. Fred C. W. Brown. CO-OPERATIVE PUBLICITY. Five of the leading retailers of Wash- ington, D. C, put their funds together to obtain the publication of a half-page newspaper advertisement reminding the public of the anniversary of McKinley's birth and its appropriate observance by wearing a carnation. The advertisement is shown in this issue, much reduced in size. One of the most interesting features is that here are several keen com- petitors who are on such friendly foot- ing that they can cooperate in advertising. Surely there are fewer trade jealousies among florists than among dealers in other lines, or such a thing would not be possible. That the Washington florists have found this form of advertising-profita- ble is shown by the fact that they have employed it on other occasions. It ap- pears to be the most simple and prac^ tical solution of the publicity problem •with which the trade now is grappling. A UNIQUE ADVERTISEMENT. Probably the largest and most expen- sive, but certainly the most unique, ad- vertisement ever published by a Cleve- land retail florist appeared in the Plain Dealer on a recent Sunday. It occupied a full page in the woman's section and was printed in five colors. It was not a d
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