Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association . THES^I FOURTHESTATE (;(.)N\ CRAIG KKWEDY. (No. 2)—Showing different cover treatment by papersin the same field. This picture (No. 2) shows the front cover pages of two pub-lications in the same field. You will observe that one gives up thespace to a single advertisement, which if the page is to be soldat all seems to me to be preferable to dividing it, for the reasonthat the larger advertisement has a news value which smallerones ha
Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association . THES^I FOURTHESTATE (;(.)N\ CRAIG KKWEDY. (No. 2)—Showing different cover treatment by papersin the same field. This picture (No. 2) shows the front cover pages of two pub-lications in the same field. You will observe that one gives up thespace to a single advertisement, which if the page is to be soldat all seems to me to be preferable to dividing it, for the reasonthat the larger advertisement has a news value which smallerones have not; and in the other case the use of a conventionaldesign with an open space in the center in which appears withevery issue a different portrait of some person prominent in thefield to which it caters. Here we have a contrast (No. 3) in the picture of a publicationwhich uses an artists design of the title of the publication with adecorative border and the remainder in typographic display. Theother uses a photograph illustrating a department of activity ofthe field to which the journal caters. This appeals to me as beingan admirable thing to do. Both designs are to be commended. IN INDUSTRIALlecturesinforumi00newyrich
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectjournal, bookyear1915
