. Scannell's New Jersey first citizens : biographies and portraits of the notable living men and women of New Jersey with informing glimpses into the state's history and affairs. mp enterprise, a few novel-ties Robert invented; and. ad-vertising extensively along nov-el lines, they built up a mailorder business t)f .$50,000 a to drop mto a small watchmaking establishment one day,Robert H. Ingersoll noticed, on a shelf, a battered and rusty alarm clock,somewhat under the average size. A casual glance suggested to him thepossibility of a similar time piece, reduced to watch size,
. Scannell's New Jersey first citizens : biographies and portraits of the notable living men and women of New Jersey with informing glimpses into the state's history and affairs. mp enterprise, a few novel-ties Robert invented; and. ad-vertising extensively along nov-el lines, they built up a mailorder business t)f .$50,000 a to drop mto a small watchmaking establishment one day,Robert H. Ingersoll noticed, on a shelf, a battered and rusty alarm clock,somewhat under the average size. A casual glance suggested to him thepossibility of a similar time piece, reduced to watch size, that could besold at a low figure. The idea so impressed the brothers that they beganthe series of calculations and experiments out of which came the firstIngersoll Watch. It was a large, cumbersome affair popularly regardedas a joke. But the idea was novel, and even its small sales spurred theIngersolls to further ettorts. They so reduced its size and improved itsmechanism, that its sale immediately doubled. Then, realizing its possi-bilities, they set about developing it systematically. By applying thesame general methods that had made their other articles so successful. 284 Ingersoll and by liberal advertisiug, they succeeded in rapidly increasing the de-mand, and the profits which resulted were devoted to improving thewatch. Thus the evolution continued, the watch becoming smaller asthe sales became greater. When it was possible to offer the watch for $1, the demand became sogreat that it eclipsed all their other interests and one by one these werediscontinued. The firm now has many distributing centres—in NewYork, Chicago, San Francisco, Montreal, London, Buenos Aires, China,India, etc. At its plant, the watches are produced at the rate of forty-twoIter mmute, per day or ,000 per year. Sixty thousand dealersin the United States are sellmg them; and, m the summer of 1901, thefirm gave watch-making Europe a svirprise by closing with the Symonds ofLondon a contr
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Keywords: ., bo, bookcentury1900, bookdecade1910, bookidscannellsnewjers01sack
