. Better fruit. Fruit-culture. ipll BETTER FRUIT Page 8p California Fruit Growers' Exchange. The whole industry has been standardized as to grade and pack. In all of these things we in the Northwest are, with certain exceptions, woefully lacking. There are a few well organized local associations, and these few have reaped in success the full measure of their careful labors, but to a great degree our industry is unorganized, and tremen- dous losses in values obtained for our products are the inevitable yearly harvest of our negli- gence. These losses are not altogether due to lack of marketing
. Better fruit. Fruit-culture. ipll BETTER FRUIT Page 8p California Fruit Growers' Exchange. The whole industry has been standardized as to grade and pack. In all of these things we in the Northwest are, with certain exceptions, woefully lacking. There are a few well organized local associations, and these few have reaped in success the full measure of their careful labors, but to a great degree our industry is unorganized, and tremen- dous losses in values obtained for our products are the inevitable yearly harvest of our negli- gence. These losses are not altogether due to lack of marketing facilities either. They are frequently due to careless or ignorant grading and packing, and to the unfortunate lack of a uniform standard of grade under which the fruit could be accurately and intelligently described to the absent buyer. There is, then, need of clear vision. Let us not become hysterical, our vision clouded and our mind obsessed with the idea that the marketing organization will become the panacea for all our ills. Let us look our weaknesses squarely in the face and build from the ground up. Let us organ- ize every important local district thoroughly, standardize the grade and pack of the entire Northwest, maintain our grades as we maintain our religion, and provide the necessary facilities for placing ourselves in a position whereby we can control the markets, rather than have the markets control us. While it is true that values are based on the immutable law of supply and demand, it is also true that by regulation of the supply the demand can be stimulated and con- trolled, thereby avoiding wild fluctuations, and maintaing the market on an even keel which induces free consumption at the maximum con- sistent value. The answer is found very largely in the pro- vision of adequate cold storage facilities at all of the principal shipping points in the Northwest. The exchange cannot too strongly emphasize the value and immediate need of these facilities. Every year
Size: 1328px × 1881px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bo, bookcontributorthelibraryofcongress, booksubjectfruitculture
