Advertising and selling : principles of appeal and response . FIGURE 2. FIGURE .> Figures Appearing to Change Character 134 HOLDING THE ATTENTION I. MECHANICAL HELPS 1. Complexity.—Unless the advertisement is in-tended to be a mere reminder, a mere suggestion New Oriental Gallery Wanamakers Astor Place Station

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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913