. Electric railway journal . ne of the symbols of authority of whichthe American, native born or melting potted, is everfond. Starting out as an unmitigated nuisance, as it admit-tedly was in the old days of dry batteries and house-bell wiring, it has evolved into a sturdy piece of ap-paratus that needs only a reasonable upkeep to haveit render its service quietly and unobtrusively to thepassenger, allowing him to leave the car with kindlyfeelings toward the company and its plea for a fairershow in the municipality in which he lives. Dontforget that last impressions are often controlling. With


. Electric railway journal . ne of the symbols of authority of whichthe American, native born or melting potted, is everfond. Starting out as an unmitigated nuisance, as it admit-tedly was in the old days of dry batteries and house-bell wiring, it has evolved into a sturdy piece of ap-paratus that needs only a reasonable upkeep to haveit render its service quietly and unobtrusively to thepassenger, allowing him to leave the car with kindlyfeelings toward the company and its plea for a fairershow in the municipality in which he lives. Dontforget that last impressions are often controlling. With a few steps the passenger is off the car and ourresponsibility toward him is ended. What a cycle ofhuman interest it has been from the moment that hiseyes scanned the horizon for his car until we let himoff at his corner, bound for his home or his the cycle repeats itself millions of times eachday throughout the country. And on the skill withwhich the cycle is traversed depends the success orfailure of our At Left, a Clean and Roomy Entrance Invites Attention. At Right, White Enameled Stanchionsand Hand Straps for the Comfort of Standing Passengers September 24, 1921 Electric Railway Journal 499 Merchandising Is Different in Railroading than in Private Enterprises—To Determine WhatConstitutes Efficient Service, Traffic Surveys Are Made and All Runs Are Charted Making Transportation Serve—and Sell By Clinton E. Morgan Assistant General Manager Brooklyn City Railroad Company


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