. Cranberries; : the national cranberry magazine. Cranberries. EJ Feeds lne< Successful IBaked §oods Gompany Starts lAp On IProverhial Shoestring and jBox oflBerries By JOAN RUSSELL Everybody makes a cranberry muffin now and then. And, during the hoUday season, you find a cranberry nut bread in almost any bakery. But try to find commercially produced, cranberry baked goods year-round at any supermarket or fast food chain store. That's the market Jose Moniz and Bea Reale decided to tackle. TWO YEARS ago, armed with the proverbial shoestring, a hand- ful of recipes and a small supply of cranb
. Cranberries; : the national cranberry magazine. Cranberries. EJ Feeds lne< Successful IBaked §oods Gompany Starts lAp On IProverhial Shoestring and jBox oflBerries By JOAN RUSSELL Everybody makes a cranberry muffin now and then. And, during the hoUday season, you find a cranberry nut bread in almost any bakery. But try to find commercially produced, cranberry baked goods year-round at any supermarket or fast food chain store. That's the market Jose Moniz and Bea Reale decided to tackle. TWO YEARS ago, armed with the proverbial shoestring, a hand- ful of recipes and a small supply of cranberries, they originated BJ Foods in Hanson, Mass. Their first product was a cran- berry cake equivalent of carrot cake or banana cake. Then came Bea's Cape Cod Cranberry Cake with Lemon Orange Glaze made from an old recipe that Bea's mom used. The latter cake was packaged in boxes and sold to several local supermarket chains for their freezer sections. But Moniz quickly changed strategy when he found this aspect of the business wasn't profitable. "We decided to market the cake fresh to specialty stores and small supermarkets," he says. "We found a 20 to 30 percent increase in sales per store when we did ; Jose and Bea learned the com- monplace demands of small busi- ness: long hours and holiday work. And they did everything them- selves: bake, market, sell, deliver. Their hard work paid dividends. (Soon they were able to hire help. COVER PHOTO DR. ERWIN ELSNER, speciaUst in entomology at the Rutgers UniverBity blueberry/cranberry ,re8earch center, is focusing his research at present on the tsparganothis fruitworm. For a ^story about cranberry research in New Jersey and more photos of the staff at the expanded ^research center, turn to page 8. (CRANBERRIES photo by Elizabeth G. Carpenter). EMPLOYEES fold cranberry cake boxes at the BJ Foods plant in Hanson, Mass. (CRANBERRIES photo by Joan Russell) POLE ^y SERVICE • Private Poles • Line Construction
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