Pacific service magazine . ownership question, as, forinstance, Chief Justice Taft, who said: The intervention of politics always in-creases the cost of operation, and leads tounwise management. Many who favormunicipal operation admit that the presentsystem cannot be continued by municipaland state governments without a constantloss. They propose that the losses be madeup by taxation. But our experience in pub-lic control of that kind of activity and com-plicated business management has not beenfortunate. It foreshadows such lack ofeconomy and increase of cost of operationas to make the change


Pacific service magazine . ownership question, as, forinstance, Chief Justice Taft, who said: The intervention of politics always in-creases the cost of operation, and leads tounwise management. Many who favormunicipal operation admit that the presentsystem cannot be continued by municipaland state governments without a constantloss. They propose that the losses be madeup by taxation. But our experience in pub-lic control of that kind of activity and com-plicated business management has not beenfortunate. It foreshadows such lack ofeconomy and increase of cost of operationas to make the change most unwise. Secretary Hoover was quoted to the fol-lowing effect: We have outdistanced allthe world in electrical development. In-vention and industry have developed so thatdespite the increase in cost of labor andmaterial the cost of power is very littlehigher than during the pre-war period. Ihave no taste for government operation anddistribution of electrical power. The talkabout it is generally due to a lack of under-. R. E. Fisher, chairman of the PublicRelations session Standing of the practical aspects of the in-dustry. Another paper which engaged popular at-tention was that by Mr. R. E. Smith, South-ern California Edison Company, Los An-geles, on Common Sense in Public Rela-tions. In this the writer aimed to bringout the weaknesses in the electrical indus-trys present public relations structure and,at the same time, to offer definite and con-crete suggestions as to how to overcomethose weaknesses. He voiced the opinionthat the real basis of public relations lies ingetting along with the public as individualsrather than as a mass. He held that publicattitude changes as individual attitudechanges, so that by aiming to create a bet-ter individual feeling toward the publicutility the feeling of the mass is betteredfar more effectively than by direct appeal tothe mass. Group antipathy disappears withindividual good will. At the Public Service Conference, overwhich Mr. Frank


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