. Florists' review [microform]. Floriculture. 20 The Florists' Review APBIL 7, 1921 r-^iis^i^iis;jt^i«/jtx?^^. TATE'S TIPS mmp:m!mm'^m!mmBf RESULTS OF ADVERTISING. I All Industries Wat€h Florists. ; Tliori" is ;iii old sayiii>j, "Blow your .own horn, or no one will blow it for ; Recent issues of The Kevicw have called attention to the fact that the florists liave started other industries to talking about them, first, the Confec- tioners' .Journal, then the New York Garment News. Tliese arc only two in- stances; there are many similar ones. This is absolutely
. Florists' review [microform]. Floriculture. 20 The Florists' Review APBIL 7, 1921 r-^iis^i^iis;jt^i«/jtx?^^. TATE'S TIPS mmp:m!mm'^m!mmBf RESULTS OF ADVERTISING. I All Industries Wat€h Florists. ; Tliori" is ;iii old sayiii>j, "Blow your .own horn, or no one will blow it for ; Recent issues of The Kevicw have called attention to the fact that the florists liave started other industries to talking about them, first, the Confec- tioners' .Journal, then the New York Garment News. Tliese arc only two in- stances; there are many similar ones. This is absolutely free advertising of the best kind. The question the writer , wants to ask is, what is the reason for . these two publications talking about our ? industry? We all know that the Confec- itioners' Journal would hardly go out of its way to give its trade's closest com- ; petitors the advantage of free adver- , tising. The florist has been blowing his own horn in the use of the slogan, ''Ray It with Flowers.'' lie has been blowing it so hard that it is beginning to attract the attention of others, and is not this just the primary motive in advertising.' ' It was only recently that a moving picture film came to a certain city for a week's engagement. It opened Monday evening; Wednesday evening a promi- • nent clergyman went to see it, mu\ diir ?ing tlie second act he left the house in disgust. The clergyman then went to the trouble of calling up the leading news- paper of the city and registering a pro test. This ])aper, ])efore printing his protest, called up the manager of the theater, informed him of the report given regarding the film and the source from which it had been received, and asked if he had any comments he would like to add. Tlie manager rculied that he had none, but asked the paper to giv(> the minister's protest as much space and as prominent a ))osition as possible. This the newspajier did. What was theo))le talking about you. Had that show de]iended ii])on
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
