. Florists' review [microform]. Floriculture. |ITH a wonderfully success- ful Mothers' day business to furnish the inspiration, progressive retailers now will turn to Memorial day, only a fortnight away. The florists made Moth- ers' day—made it by combining in proper proportion a suitable sentiment and profitable publicity. The Eeview showed the way. The trade did the rest. As is stated by a big Kansas City retailer, who has himself followed The Eeview's Mothers' day sugges- tions, "it put thousands of dollars into the pockets of florists" all over America. And now comes Memorial day
. Florists' review [microform]. Floriculture. |ITH a wonderfully success- ful Mothers' day business to furnish the inspiration, progressive retailers now will turn to Memorial day, only a fortnight away. The florists made Moth- ers' day—made it by combining in proper proportion a suitable sentiment and profitable publicity. The Eeview showed the way. The trade did the rest. As is stated by a big Kansas City retailer, who has himself followed The Eeview's Mothers' day sugges- tions, "it put thousands of dollars into the pockets of florists" all over America. And now comes Memorial day, with a ready-made senti- ment, with the backing of a custom almost half a century old. There already is an enormous business for Me- morial day, but the same methods and efforts that proved so profitable for Mothers' day will add im- mensely to it, will put still other *' thousands of dollars into the pockets of florists" all over America. It is worth thinking about. Modem Methods. provides a fine foundation on which to build. Specialties for the day have been developed that provide the basis for advertising. There is the possibility of taking orders in advance and working up stock ahead of the time designated for delivery. • It is an annual event of unlimited possibilities for the resourceful retailer who remembers that we take out of a business just about in proportion to what we put into it—in intelligent effort. v* .. .. To make the flower business profitable in these modern days, the re- tailer must employ differ- ent methods from those in vogue a decade ago— he must not be content to await the buyers; he must prepare specialties for special days; he must let the public know of these seasonable sales; he must book orders in ad- vance; he must organize his force so thoroughly that he can put through a big run of business on time to the minute and without mistakes. If the details be neglected in any particular, if any cog in the wheel does not per- form its al
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Keywords: ., bookcontributoruniver, bookleafnumber31, booksubjectfloriculture
