. The American florist : a weekly journal for the trade. Floriculture; Florists. The American Florist. July 20, These "leaders," brilliantly written, were paid for at special advertising rates, and they were "some" rates. Lon- don will read a brilliant article on any subject, just as London will praise a poem if it is up to their standard of brilliancy, regardless of the subject treated. They will stick for form. Selfridge has taught London that there is nothing commonplace or un- worthy in advertising and publicity. He has made it pay big, and has digni- fied it. He has ou
. The American florist : a weekly journal for the trade. Floriculture; Florists. The American Florist. July 20, These "leaders," brilliantly written, were paid for at special advertising rates, and they were "some" rates. Lon- don will read a brilliant article on any subject, just as London will praise a poem if it is up to their standard of brilliancy, regardless of the subject treated. They will stick for form. Selfridge has taught London that there is nothing commonplace or un- worthy in advertising and publicity. He has made it pay big, and has digni- fied it. He has outstripped those in the same business who frowned on the "vulgar" system of exploiting one's wares through advertising. Now all London is trying to catch up with him—and there is little advertis- ing space to be had by the laggards owing to war economies. Selfridge has the cream of it. Of present conditions Mr. Selfridge says: "The business man who fails to realize that right now—in wartime—he should drive ahead with his advertising at greater speed than ever before has overlooked a golden opportunity. At no time in the history of our business here has advertising paid such large re- turns as right now. My only regret is that I cannot buy more ; Lily Bulb Production. Some suggestions by David Griffiths, UDitid States department of agriculture. Florists will be interested in some preliminary work being done in the greenhouses of the department of agri- culture at Arlington Farm, Va. The investigation is not far enough ad- vanced yet to warrant definite recom- mendations and directions to be drawn, but there are indications that the Easter lily bulb can be produced in the latitude of Washington on a com- bination greenhouse and out-of-door basis very satisfactorily. Since the exigencies of the shipping situation of the world have necessitated an em- bargo on importations of bulbs, we shall have to produce the stocks our- selves or go without these a
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
