. Florists' review [microform]. Floriculture. :thE' micm STEAMING UP THE m Mr EASTER SELLING The man u'ho doesn't order stock till after he's made the sale never gets far in the florists' husincss. You've got to he ready. And having the stock isn't enough; you've got to tell the people—you've got to advertise to fire up the business engine. OT 80 many years ago the "^1^ "T" retail florists trusted to &|^k I 'luck and a bright window I I ^ for their Easter business. ' Some still do. Perhaps in certain cases it's justi- fied, by strong and in- creasing demand with lit- tle com
. Florists' review [microform]. Floriculture. :thE' micm STEAMING UP THE m Mr EASTER SELLING The man u'ho doesn't order stock till after he's made the sale never gets far in the florists' husincss. You've got to he ready. And having the stock isn't enough; you've got to tell the people—you've got to advertise to fire up the business engine. OT 80 many years ago the "^1^ "T" retail florists trusted to &|^k I 'luck and a bright window I I ^ for their Easter business. ' Some still do. Perhaps in certain cases it's justi- fied, by strong and in- creasing demand with lit- tle competition, but num- bers each year join the ranks of the advertisers. It might al- most be said it now is universally recognized that it pays for a florist to advertise. The only doubt is as to the best method. Pretty nearly every florist among those who do not adver- , tise is ready to do something along ' that line if somebody will show him how. The showing is best if it takes the work off the florist's shoulders, as well as supplying the ideas. The florist stands ready to pay the bills if someone will show him results. done, as a rule, on the ad that reaches the newspaper just as the forms are closing. Planning How. No one but the store buyer can ad- vise on what to advertise for Easter, and none but the mait who directs the store policy is in position to say how it should be advertised. There are almost as many ways to advertise as there are types of flower stores. There is the little neighborhood store that almost nobody outside the block ever heard of. It surely needs adver- tising as badly as the big store down- town, but its entire Easter receipts wouldn't pay for a page in a metro- politan daily. Its recourse, therefore, is to circulars distributed from door to door. The store up the street, put- Expert Help. There are any number of people who stand ready to help, for a con- sideration, and the flo- rist who is not prepared to give his advertising the necessary time a
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
