Hardware merchandising March-June 1917 . Which onewould you recommend. I see that thebig store down town is advertising goodpaint at 59c a quart. The last statement, about the depart-ment store, seemed to frighten the clerk(and he was not a young clerk by anymeans). He started right in to sell the60c paint. He apparently forgot allabout the dollar paint. He did not at-tempt to prove that the dollar a quartpaint would give better service; wouldlook better; spread easier and more uni-formly, and cover a greater surface, at all. He started in to tell howthey had sold a great deal of the 6
Hardware merchandising March-June 1917 . Which onewould you recommend. I see that thebig store down town is advertising goodpaint at 59c a quart. The last statement, about the depart-ment store, seemed to frighten the clerk(and he was not a young clerk by anymeans). He started right in to sell the60c paint. He apparently forgot allabout the dollar paint. He did not at-tempt to prove that the dollar a quartpaint would give better service; wouldlook better; spread easier and more uni-formly, and cover a greater surface, at all. He started in to tell howthey had sold a great deal of the 60cpaint and never had complaints. He wassure it was as good quality as depart-ment store paint. In fact, he said, hewas surprised to know that the manu-facturer could turn out paint to sell at60c a quart. When asked who made thepaint (customer noticed absence of mak-ers name on the can), the clerk couldnot say for sure what make it was, buthe was sure it was good paint. He al-most collapsed when the customer told(Continued on page 56.). An excellent paint window display arran ged by Mr. Ker, of Rumball and Ker, St. Catharines, Ont. This is a display thatwill compel attention. Manufacturers helps have been used effectively. April 28, 1917. II A R I) WARE AND METAL 53
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