Marketing (September-December 1908 & January-December 1909) . servative estimate places thenumber of new retail merchants at ten thousandannually. The only economic way for manufac-turers and wholesalers alike to reach the worth-while dealers all the time, is to advertise in thetrade press.#]T Seventy-one circulation men make sure j\ that our lists of subscribers are always rightup to the minute. They cover the wholefield, from Atlantic to the Pacific, frequently,and no village is too small to receive thoroughattention. Their efforts are effective becausebacked up by solid merit in our papers
Marketing (September-December 1908 & January-December 1909) . servative estimate places thenumber of new retail merchants at ten thousandannually. The only economic way for manufac-turers and wholesalers alike to reach the worth-while dealers all the time, is to advertise in thetrade press.#]T Seventy-one circulation men make sure j\ that our lists of subscribers are always rightup to the minute. They cover the wholefield, from Atlantic to the Pacific, frequently,and no village is too small to receive thoroughattention. Their efforts are effective becausebacked up by solid merit in our papers : The Dry Goods Review The Canadian Grocer Hardware & Metal Plumber & Steamfitter Canadian Machinery & Mfg. News The Power House Bookseller & Stationer Printer & Publisher Also Publishers of The Busy Mans Magazine The Financial Post The MacLean Publishing Company rri i t r> • i LIMITED 1 he Largest Commercial MONTREAL Publishing House TORONTO WINNIPEG • fi _ \Y/™U LONDON, ENG. NEW YORK lfl the W°rld CHICAGO SIX DAYS IN THE WEEK. IS READBY ALL THEBETTER CLASSES fiOF THE FRENCH %POPULATION OFMONTREAL THINK IT OVER! A MONTHLY MAGAZINE published in the interest of CANADIAN ADVERTISERS EconomicAdvertising T. Johnson Stewart, Editor T. , Business Manager Vol. 1 Toronto, December, 1908 No. 4 Rate-Cutting Agencies THE progressive business man has about as much respectfor a price-cutting competitor as a majority of our Ameri-can cousins has for Standard Oil. The average businessis conducted on an equitable basis. The manufac-turer buys the best raw material, hes ever ready tomake any reasonable investment for the purpose of improvinghis processes and facilities, and he always does employ skilledlabor. The price-cutter, in nearly every case, markets inferiorgoods. He is regarded as the evil genius of commercial exist-ence. When all this is positively true, is it just for the manu-facturer to countenance the rate-cutting agency? The agentworth retaining has spent years ga
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