. Canadian grocer April-June 1918. spices, extracts, pickles, vinegar, fruiisyrups, etc. * * * A NAME FOR A BEVERAGE Coca Cola was the name decided uponfor the new beverage when in 1886 it wasoriginated in Atlanta, Georgia. That pronounced, and one that would naturallycatch the public favor, also it suggestedsomething of the character of the bever-age. Since the early days the businesshas become of nation-wide scope.* * * 3X MEANS QUALITY The origin of our 3X of margarine wassimply based upon the prominent use ofXs in signifying superior quality in theUnited States. These were applied tomany c
. Canadian grocer April-June 1918. spices, extracts, pickles, vinegar, fruiisyrups, etc. * * * A NAME FOR A BEVERAGE Coca Cola was the name decided uponfor the new beverage when in 1886 it wasoriginated in Atlanta, Georgia. That pronounced, and one that would naturallycatch the public favor, also it suggestedsomething of the character of the bever-age. Since the early days the businesshas become of nation-wide scope.* * * 3X MEANS QUALITY The origin of our 3X of margarine wassimply based upon the prominent use ofXs in signifying superior quality in theUnited States. These were applied tomany commodities, and since our 3Xmargarine was originally prepared forsome special trade requiring a super-quality it was decided to use XXX,which later was made more simple by. line was first introduced in the New Eng-land States, but has since been largelydistributed in other localities. Drastic Regulation to Conserve Wheat Dealers Must Sell One Pound Substitute With Every Two Pounds of Standard Flour or Endanger License—Bakers and All Users of Flour Must Use One Pound in Nine of Substitute July 1, and Heavier Percentage Later THE Canada Food Board has issuedan order requiring bakers, confec-tioners, public eating houses, andprivate householders to use a certainamount of wheat flour substitutes inmaking bread and all other bakery pro-ducts. A previous order dealt with theuse of substitutes in making cake,pastry, etc., but the present order dealsmore specifically with the making ofbread in the bakeshop and home. Order Operative July 1 The order provides that on and afterJuly 1 bakers, confectioners and publiceating places, in making any bakery pro-duct in which the use of substitutes incertain definite proportions is not pre-scribed by previous orders of t
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