. Florists' review [microform]. Floriculture. ^ You can come to either of our two stores, select your flowers and we will wire your order as you specifv to our correspondent florist in the city you designate and he will deliver your flowers just as we would. f\ The popularity of the Florists Telegraph Delivery systeift^ is growing because of its efficiency, reliability and accessibility. fl The ideas and ideals of Americans the country over, are very much alike. Your love of flowers is shared by your friends in distant states. So on occasions of congratulation, anticipation or condolence—send
. Florists' review [microform]. Floriculture. ^ You can come to either of our two stores, select your flowers and we will wire your order as you specifv to our correspondent florist in the city you designate and he will deliver your flowers just as we would. f\ The popularity of the Florists Telegraph Delivery systeift^ is growing because of its efficiency, reliability and accessibility. fl The ideas and ideals of Americans the country over, are very much alike. Your love of flowers is shared by your friends in distant states. So on occasions of congratulation, anticipation or condolence—send a Flowergram. H Make a mental note of this phase of Palmer service. W. J. Palmer & Son 304 MAIS STItEET BtH Hm<t. illiu Snora Simple Explanation Cultivates Comprebeasioa, Confidence and Business. eling Chiropractors. To uninformed outsiders both are trade organizations. Why one should be of more value and service to them than the other, is some- thing they must be told. Similarly lacking in definite idea to the uninitiated are such expressions as "Flowers Delivered Everywhere," "Flowers Delivered in All Parts of the World," and their like. One who does not know of the facilities for such de- livery will likely say, "Just another extravagant advertising statement made by some one to show how big his busi- ness is," and be unimpressed by the real message of the florist. For these reasons it is necessary that florists who wish to develop the tele- graph delivery of flowers—and what one doesn'tf—should make more care- ful effort to bring the service to the attention of the publie, not through casual allusions that are little under- stood by the uninitiated, but through clear and detailed explanation of how it is done. Illustrations of how this can best be done were given to the visitors at the F. T. D. convention by Buffalo florists' advertising in the Buffalo Courier, Sun- day, October 12, before the meeting was held. Two of these are giv
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
