General impressions of the country merchant . A Progressive Druggist IN a small town not far from Albany (Delmar, in AlbanyCounty, population 400) is a druggist, Jos. W. Dessert, whohas but recently started in business. Many of the farmersin his neighborhood were buying their supplies in Albany, andhe decided to get more of this business. As he knew little ofscientific agriculture, he decided to study the farmers asked several farmers which farm paper was the best, and,acting upon their advice, subscribed to the AmericanAgriculturist. He learned that farmers needed formaldehyde to
General impressions of the country merchant . A Progressive Druggist IN a small town not far from Albany (Delmar, in AlbanyCounty, population 400) is a druggist, Jos. W. Dessert, whohas but recently started in business. Many of the farmersin his neighborhood were buying their supplies in Albany, andhe decided to get more of this business. As he knew little ofscientific agriculture, he decided to study the farmers asked several farmers which farm paper was the best, and,acting upon their advice, subscribed to the AmericanAgriculturist. He learned that farmers needed formaldehyde to use for oat smut control, got intouch with the County Farm Bureau Agent, and was told how it could be best put up forthe farmers needs. Not only did he sell a good quantity of formaldehyde, but this spring he doubled thesales of Sherwin-Williams paint (a brand well advertised in farm papers), and his farmtrade is increasing all the time. Mr. Dessert is alive to the value of advertised goods. He says he will sell any-thing for which there is
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