The Pharmaceutical era . here is little difBculty inwriting the advertising. The merchants of the deadtown need a few leaders to begin their advertising, ovenit they have to buy some things just for the sake of ad-vertising them, and as there is an impression abroad tkattheir prices are high, they should give prices in their ad-vertising rather than do a lot of howling about theirlowness. Regarding the form of this advertising it should be re-membered that advertising should be bought just as g lodsare bought—for a profit. If customers prefer cheap-look-ing, shoddy goods then cheap-looking pri
The Pharmaceutical era . here is little difBculty inwriting the advertising. The merchants of the deadtown need a few leaders to begin their advertising, ovenit they have to buy some things just for the sake of ad-vertising them, and as there is an impression abroad tkattheir prices are high, they should give prices in their ad-vertising rather than do a lot of howling about theirlowness. Regarding the form of this advertising it should be re-membered that advertising should be bought just as g lodsare bought—for a profit. If customers prefer cheap-look-ing, shoddy goods then cheap-looking printing and papermay attract them. On the other hand, it it is the inten-tion to convey the idea of high-class goods it will re-quire (•??r?-4siir)ndingly high-class printing to do it. Inthis case postal cards sent to a list of nameswould probably prove effective as a starter. Circularsor folders sent by mail receive more attention than ithanded to i>eop!p. If it is the desire to startle people with. WHITE PINE COUGH SYRUP is niade according to a recipe in abook called the National Formulary,published by the Druggists of the U. S White Pine Syrupis mentioned in it because it is oneof the best remedies fur a cold. Itstimulates the air passages when acough is hard and dry—it loosensthe cough It quiets the nervouscough—the kind that worries. Thereis probably more of it sold in thiscountry than any other kind It issweeping some of the others sold .... bottles last year andexpect to sell more costs .. cents for a 4-ounce & DAY, Druggists. bargains or novelties it is a good idea to first startle themwith printed matter that is a little better than they ex-pect. Honesty by Legal Enactment. It has been popularly supposed all along that any ar-ticle is worth what can be gotten for it, but this is nolonger so iu the State of Illinois. An article of merehaji-dise is only worth what can be gotten for it after tellingth
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Keywords: ., bookcentury1800, booksubjectdrugs, booksubjectpharmacy, bookyear1
