A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes . = <$. Oi -^ *s ^ I 5S V o ^Ci ** .j:* STREET AND GENERAL ADVERTISING. 23 punning on the name, so common on signboards, findsits precedent on these stones. The grave of Dracontiuswas embellished with a dragon, that of Onager with a wildass, and that of Umbricius with a shady tree. Leos gravereceived a lion; Doleus, father and son, two casks; Her-bacia, two baskets of herbs; and Porcula, a pig. It re-quires, therefore, but the least possible imagination to seethat all these
A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes . = <$. Oi -^ *s ^ I 5S V o ^Ci ** .j:* STREET AND GENERAL ADVERTISING. 23 punning on the name, so common on signboards, findsits precedent on these stones. The grave of Dracontiuswas embellished with a dragon, that of Onager with a wildass, and that of Umbricius with a shady tree. Leos gravereceived a lion; Doleus, father and son, two casks; Her-bacia, two baskets of herbs; and Porcula, a pig. It re-quires, therefore, but the least possible imagination to seethat all these symbols and advertisements were by nomeans confined to the use of the dead, but were exten-sively used in the interests of the living. Street advertising, in its most original form among us,was therefore without doubt derived from the Romans;and this system gradually grew, until, in the Middle Ages,there was hardly a house of business without its distinctivesign or advertisement; which was the more necessary, as inthose days numbers to houses were unknown. * In theMiddle Ages the houses of the nobility, both in town andcou
Size: 1216px × 2056px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1870, bookpublisherlondo, bookyear1874
