. Florists' review [microform]. Floriculture. lU'viow IVKRYBODY j s familiar with the old () u o t a - lion about the man who made two l)lades of grass grow wiiere only one l)lade grew )je- fore, and '\t may not be wholly new to apply it to the purposes of a trade jjaper, but the fact is St. Valentine's day affords an espe- cially fine illustration of how The Ke view has ]Hit thousands upon thousands of dollars into the pockets of the trade. Not that The Review ever has caused nionev to rain on the tlorists like mannsi from heaven—that was a miracle, and the (lavs of miracles are over—but that
. Florists' review [microform]. Floriculture. lU'viow IVKRYBODY j s familiar with the old () u o t a - lion about the man who made two l)lades of grass grow wiiere only one l)lade grew )je- fore, and '\t may not be wholly new to apply it to the purposes of a trade jjaper, but the fact is St. Valentine's day affords an espe- cially fine illustration of how The Ke view has ]Hit thousands upon thousands of dollars into the pockets of the trade. Not that The Review ever has caused nionev to rain on the tlorists like mannsi from heaven—that was a miracle, and the (lavs of miracles are over—but that the ]i'aper can and has, repeatedly, shown to enterprising florists opportu- nities and methods whereby the florists nifiy increases their sales and their profits. The beauty of it is Tlu suggestions work out in practice—they h a v e the punch—they get there. Mothers' Day, for Instance. To cite a conspicuous ex- ample that all will remem ber, there's Mothers' day. The Eeview did not origi- nate Mothers' day, but scarcely any florists had heard of it before The Re- view, recognizing an oppor- tunity for the trade as a whofe to add many thou- sands of dollars to the an- nual sales, made Mothers' day the feature of one of its issues. Every florist knows what happened: That year hundreds of florists . pushed Mothers' day, and The lleview reported how they did it, and how the public responded. The next year thousands helped, and now everybody features Mothers' day. The result is another^^pecial flower day hrrs^'+Jeenx developed— one that puts, xfi the aggre- gate, an immense sum of extra' moiiey into . circula- ^tion in the trade. Tt might have come to pass, in time, without the assistance of The Review ta point out the oppoTttitiity and the methods of developing it— but take ^the case of St. Valentine 's day. An Old Day Made how long has the day held any general imjjortance for florists? Just one year; this is the second. Look baidv to dan- uary ,"50, i;)i;{
Size: 2518px × 993px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
