. Electric railway journal . ONDUCTORS OPERATING ANY ONE OF YOUR CARS,you may adopt the ROOKE SYSTEM. The ROOKE register will eliminate at least90% of your present losses. Point 7—Seniority.—All sorts of fare collecting devices have been booted into thescrap pile since the ROOKE register was born. The ROOKE SYSTEM makes new-friends each year, and holds its old friends. It was the first coin-operated register, andis the first and only register operated without the use of hoppers or their auxiliariesto delay or defeat automatic registration. It is the only register providing instantaneousregistr
. Electric railway journal . ONDUCTORS OPERATING ANY ONE OF YOUR CARS,you may adopt the ROOKE SYSTEM. The ROOKE register will eliminate at least90% of your present losses. Point 7—Seniority.—All sorts of fare collecting devices have been booted into thescrap pile since the ROOKE register was born. The ROOKE SYSTEM makes new-friends each year, and holds its old friends. It was the first coin-operated register, andis the first and only register operated without the use of hoppers or their auxiliariesto delay or defeat automatic registration. It is the only register providing instantaneousregistration by the passenger. It was the first coin-operated register to use andclassify metal tickets representing different fare values, etc., etc. Mr. MANAGER: You are not using ROOKE registers for FEAR OFTHINGS THAT WONT HAPPEN. Features of friction you fear areall obviated through our co-operation at time of installation. Thethings you fear may happen, WONT HAPPEN. The advantages youdesire WILL MOST CERTAINLY BE ter Co., Providence, I 152 ELECTRIC RAILWAY JOURNAL [September 30 1916 ROOKE TO THINK STRAIGHT on this fare collectionproblem you must either agree or disagree with uson two basic considerations, i e.,— (a) THE INITIATIVE IN FARE PAYMENTshould not be left to the passenger; (b) THE INITIATIVE IN REGISTRATIONshould not be left to the conductor. Generally speaking, passengers will not seek out yourconductor or some mute, open-hopper fare box. Col-lections should not be made on the wait-on-yourself,cafeteria basis. Passengers instinctively expect to beand should be singled out and served. The registeringdevice should be conveniently brought to the passen-ger. The passenger, not the conductor, should oper-ate this register. The register to serve that simple butfundamentally sound idea must be small, portable, andhave unusual mechanical functions. Did you ever trya ROOKE register and note its human-like zeal in reaching for, gripping and instantly registering
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